COPYWRITING
MYSTERY RANCH
When you’re coming apart at the seams, know that your pack won’t.
From formidable load-haulers to functional daypacks, MYSTERY RANCH designs their products for men and women who have jobs to do, from the deep backcountry to the frontlines of foreign soil.
Dana Gleason, the godfather of pack design, and his partner Renee Sippel Baker have been working together for over 40 years to create a heritage of unmatched quality and durability in their packs. A distillation of time, space, and unwavering dedication to the task at hand, MYSTERY RANCH continues to offer be the standard of unprecedented strength and comfort today.
Designed in Bozeman, Montana to withstand the most arduous environments on the planet, these packs have been tested in the incinerating heat of raging wildfires, held their ground on the front lines, and tamed oppressive loads for the successful hunter.
True to their word when the world was upended by a pandemic, MYSTERY RANCH didn’t have to be asked to enlist their textiles and time. Stitch by stitch, they were among the first to provide quality facemask protection for Bozeman medical workers on the front lines of the fight against COVID-19.
Modern Huntsman is honored to work alongside a brand that vows to have our six, wherever the journey leads.
PUBLISHED: MODERN HUNTSMAN VOLUME FIVE
FIRST LITE
There is more than one way to climb a mountain.
First Lite circumvented what had already been done and designed for what was to come, recognizing the potential of Merino wool to alter the experience of hunters who endure hours of high exertion as well as long bouts of stillness in a single hunt.
Working from dawn till dusk, they became the first to produce Merino wool in a camouflage pattern, taking the U.S. hunting community by storm in 2007.
As leaders in foresight; both in technical apparel and their hands-on approach to environmental responsibility, First Lite is committed to carrying their cornerstones of conservation, culture and inclusion to the top regardless of the weight. They’ve allowed their path to be dictated by the needs of their environment, and their customers instead of peripheral competition.
Spearheading private corporate conservation practices, opening their doors to the public for hunter’s education courses, and establishing mentorship programs in their community — First Lite has taken the initiative on furthering the traditions we hold dear.
Whether sitting in a Midwestern tree stand with company or stalking a quarry in the solitude of the mountain West, First Lite provides a full suite of high-functioning, thoroughly-tested garments that you can rely on.
We’re thankful to have such a remarkable brand come alongside us as they weave their unique threads of tradition into a new and endurable fabric that will outfit the hunting community for generations to come.
PUBLISHED: MODERN HUNTSMAN VOLUME FIVE
WEATHERBY
The smell of gun oil fills the air, transporting us back to when we first felt the weight and importance of a Weatherby firearm placed in our hands, listening in wide-eyed fascination as our grandfathers and fathers described its remarkable fit and balance, and unique style — stock, sight, and barrel.
Since 1945, three generations of the Weatherby family have inspired the dreams of hunters and shooters alike. Dedicated to crafting superior firearms and ammunition, they have created a rich heritage on the foundations of purpose, family and a firm handshake.
Whether in the field or at the range, Weatherby is fast-pointing, smooth-swinging, straight-shooting, and designed with family legacies in mind. In pursuit of a firearm that is a true extension of the shooter, they have set a high bar for excellence and innovation under the Wyoming sky.
We’re thankful for the opportunity to work with a family-run business like Weatherby — may our collective aim always be true.
PUBLISHED: MODERN HUNTSMAN VOLUME FOUR
ROAM RANCH
Where the buffalo roam.
Deep in the heart of Texas, a story of revival is growing wild and free. Bison, turkeys, pigs and poultry dot the rolling hills, milling in Edenesque style.
Under the stewardship and vision of Katie and Taylor, the previously barren fields of ROAM Ranch are amid a large-scale ecosystem restoration.
As free-roaming bison and elk were the architects of North America's most fertile lands, the livestock on ROAM Ranch are used to replicate the pattern of native species.
By emulating the biodiversity found in nature, they are healing the land itself through regenerative practices.
ROAM Ranch is rooted in their belief that meat can nourish our bodies, restore our land and allow our planet to thrive.
This is why they have dedicated themselves to mimicking the complexities of nature in order to raise the finest grass-fed and free-range bison, beef, pork, chicken and turkeys for their consumers.
In smudging the divide of where agriculture and wildlife collide, we collectively embark on a journey that allows us all a timely harvest in fertile soil.
PUBLISHED: MODERN HUNTSMAN VOLUME FOUR
LACROSSE
In order to navigate a world as rugged as yours, it's imperative to have the right boots on the ground.
For over a century, LaCrosse Footwear has dedicated their time and expertise to doing one thing and doing it well — building boots that will outlast you.
Whether you’re hunting, working or tending the land, LaCrosse has a boot that will make the uncomfortable terrain you tread, comfortable.
Their commitment to quality allows you to stand your ground with unequalled toughness and durability.
We’re thankful for their stalwart focus on the task at hand. They’ve done their job, so you can do yours.
Slip on a pair of LaCrosse and get outdoors with confidence.
PUBLISHED: MODERN HUNTSMAN VOLUME FOUR